In 2016 the Power of Peace Project launched a Peace Initiative in one of the most dangerous areas of Tijuana, Mexico. We have partnered with Letics Sports, Inc. in San Diego, CA to support the work with the beautiful kids in that violent region using sports to help them get off the streets, and stay in school, and away from the Cartels. The Boys of Tijuana inspired our “Protect the Dream” campaign working with stand-out athletes in high schools and on college campuses in the States. We are raising up the most influential students to change “what cool looks like” among their peers and to become much-needed young positive role models– and to use their influence for peace, compassion, and acceptance.